November 22, 2018
6 Ways To Win Christmas 2018: B2B

With holiday gift guides and ugly festive jumpers all around us at this magical time of year, we won't blame you if you think that Christmas is really a B2C game. In our previous blog, we looked at 6 ways for brick-and-mortar retail businesses to have a cracking Christmas, but how can you compete with […]

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November 13, 2018
6 Ways To Win Christmas 2018: Retail

It’s the most wonderful time of the year, and if you’re not already firing out your Christmas marketing campaigns then it’s time to get started: 47% of Christmas shopping takes place before December even starts! We’ve seen plenty of scaremongering when it comes to the “death of the high street”, and as a brick-and-mortar store […]

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November 5, 2018
Charming and Cheeky Marketing: The Best of The Best

When we take on a new client – whether it’s for marketing or website development – we have them complete a personality questionnaire. It’s important that we match their tone of voice in their content, so we like to squeeze as much info as we possibly can out of them before getting to work. Every […]

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October 9, 2018
Time Management: 5 Tools To Keep You Sane

Running a business can be rough on the old circadian rhythm. When you're managing the business, working in the business, attempting to have a social life and planning your wedding, time really does have a tendency to run away with you. This is my life, and if you're a business owner then I'd hazard a […]

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October 1, 2018
5 Cartoons You Must Watch Now (Even If You’re a Grown-Up)

Here at WestCoastCo. HQ, we watch a lot of cartoons. We’re definitely grown-ups (we filed our accounts this week – we’re awesome at this grown-up thing!), but we’re grown-ups who appreciate the subtle nuances of a good Cartoon Network show. As creative people, it’s important for us to get our regular dose of inspiration, and […]

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September 20, 2018
Think Twitter Sucks? Here’s Why You’re Wrong

I spend a ridiculous amount of time on Twitter, and I have done since I was 15 years old. It’s a social network that I just can’t get enough of, and I’m sad to meet so many people who don’t share my love for it. From clients who just don’t understand it to fellow marketers […]

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July 27, 2018
Why Do Businesses Need Video?


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July 17, 2018
The Importance of Explainability

“When you don’t understand how something works, that’s a power imbalance”. I visited the Coed:Ethics conference in London last week, and this is the first in a series of blogs inspired by the big day. The importance of explainability was mentioned in passing by several speakers at the event, and it’s something that really resonated […]

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July 6, 2018
Ethical Marketing: Why Does It Matter?

The relationship between making money and doing the right thing has always been an unsettling one. We live in a society where it wouldn’t necessarily be wrong to assume that those who reached the top did so by unscrupulous means, and I’ve met plenty of people who that applies to: in past lives, I’ve even […]

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July 4, 2018
How To Treat Guest Bloggers Like a Lady | Guest Post

NB: I write that title with a conscious sense of irony. I am chuckling to myself as I write this. Hello, I’m a digital marketer, and it took me about two years to actually grasp the nettle as they say, and actually build my site, Digital Drum. By the end of January 2016, it went live with sod […]

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June 19, 2018
5 of the Worst Marketing Tips We’ve Ever Heard

If you’ve owned a business for longer than five minutes, you’ll know by now that everybody has a fool proof marketing tip for you that can’t possibly fail. More often than not, these are people who have no idea what they’re talking about, and you should definitely file that advice under “nope”. Of course, if […]

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June 11, 2018
Facebook Competitions: You're Wrong.

It’s time to cover my pet hate: competitions on Facebook. Who amongst us hasn’t run a competition on Facebook? They’re huge when it comes to driving engagement, and they can cause a huge spike in traffic to your website, but the vast majority of competitions on the platform actually violate Facebook’s terms and conditions. That’s […]

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May 14, 2018
Marketing Myths Debunked: The Instagram Shadowban

If you're an Instagram user, the horror of the infamous shadowban has probably kept you up at night, panicking and sweating profusely about pretty much nothing at all. You've no doubt encountered a bunch of posts on Facebook featuring lists of "automatic shadowban hashtags" and been scared silly, so we thought we'd do a little […]

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May 3, 2018
Facebook 101: Reactions Matter

We're all familiar with Facebook's reactions, but how often do you reach for something other than a like? It goes without saying that supporting small businesses is something we'd all like to do more of, but with Amazon Prime's next day delivery and the allure of spending a day in your pyjamas, sometimes that can […]

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April 28, 2018
The GDPR: Taking Baby Steps

Nowadays, you're either a GDPR expert or you're scared silly about this whole business. We don't claim to fit into either category, but because we work with plenty of SMEs, we thought we'd share with you the steps we've taken to become GDPR compliant. It's worth noting that we are not experts, and that those […]

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April 24, 2018
Buying On Belief

All over the world, a change is happening. An increasing number of people are demanding that brands share their position on societal issues which arise within their industry. By buying based on beliefs and values, consumers are forcing brands to state their position on sometimes controversial issues. Whether it be diversity, environmental responsibilities, equality, or […]

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April 11, 2018
AI & Automation | In The Words of a Robophobic

Part One: I’ve Got a Friend In Me It’s a strange thing for a director of a digital marketing company to be admitting, but I suffer from terrible robophobia (that’s fear of robots and AI). I’m one of those “it’s the robot apocalypse – they’ll take your jobs and then they’ll take your children!” lunatics who feels like there’s a […]

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March 26, 2018
5 Hats You Didn’t Expect To Wear When You Launched Your Business

WestCoastCo. hit the one-year mark on Christmas Day, and we couldn't be happier! As every business will know, the first year is full of pivots and trying to do absolutely everything themselves. Like many people, I've learnt the hard way that I'm not superwoman, so if you're looking to start your own business in the […]

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March 11, 2018
Ding, Dong, Vanity Metrics Are Dead!

Disclaimer: Buzzwords are *the worst*. Buzzword Dictionary Definition: VANITY METRICS Those numbers/stats that look great on paper, but are easily manipulated and don’t really mean anything. i.e. likes, followers, raw pageviews. Likes and followers are lovely, aren’t they? It gives you a nice, warm, fuzzy feeling when you get a new follower on your page. […]

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February 11, 2018
Arran Eleanor Creative V2.0 – WestCoastCo.

You may have noticed something different about us, and it’s not just our hair – We’ve rebranded! When we started Arran Eleanor Creative LTD back in January, we entered the marketing industry with a view to working with local businesses who shared our values. In the ten months since we took on our first client, […]

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