All over the world, a change is happening. An increasing number of people are demanding that brands share their position on societal issues which arise within their industry. By buying based on beliefs and values, consumers are forcing brands to […]
Part One: I’ve Got a Friend In Me It’s a strange thing for a director of a digital marketing company to be admitting, but I suffer from terrible robophobia (that’s fear of robots and AI). I’m one of those “it’s the robot apocalypse – they’ll […]
WestCoastCo. hit the one-year mark on Christmas Day, and we couldn’t be happier! As every business will know, the first year is full of pivots and trying to do absolutely everything themselves. Like many people, I’ve learnt the hard way […]
Disclaimer: Buzzwords are *the worst*. Buzzword Dictionary Definition: VANITY METRICS Those numbers/stats that look great on paper, but are easily manipulated and don’t really mean anything. i.e. likes, followers, raw pageviews. Likes and followers are lovely, aren’t they? It gives […]
You may have noticed something different about us, and it’s not just our hair – We’ve rebranded!
February saw several prominent brands embark on values-based campaigns, focusing on a range of issues including diversity, individuality, disability, sexuality, and conservation. Each of the featured brands tackled their chosen subjects in equally creative ways, hoping to spark conversation amongst […]